Black Friday marketing initiatives are extending holiday shopping periods

29 November 2018 Consultancy.co.za

As South African consumers prolong their propensity to spend in and around Black Friday, and retailers prolong their targeted efforts to capitalise on this tendency, Black Friday appears to be resulting in Black November in terms of spending, according to analysis from PwC.

A number of interesting patterns appear to have emerged in PwC’s analysis of retail activity over the last month. For starters, the absolute participation of South African consumers jumped considerably over the last year, having increased from 54.6% of the total population in 2017 to a staggering 66.5% this year.

The numbers reflect the two broad trends that are characterise South Africa’s economy in recent times – a growing consumer market and a steady retail sector. Nevertheless, PwC’s analysis revealed another – and perhaps more promising – trend, namely an increase in the share of online retail.

Black Friday marketing initiatives are extending holiday shopping periods

South African retailers are investing heavily in developing their digital offerings as well as in expanding their ecommerce activity, which has produced returns in recent years. Online retail during Black Friday grew by 25% in 2017, and remained steady by growing by another 25% this year.

Perhaps the most striking finding from PwC, however, is the extension of Black Friday initiatives and spending patterns to extend over longer than just a day or even just a week. In essence, the boost in targeted initiatives has extended the entire holiday shopping period to begin in November.

“To benefit from changing buying patterns, retailers are extending their Black Friday offerings to a week or more leading up to the day and the days thereafter, including the ensuing weekend leading up to Cyber Monday. To benefit from changing buying patterns, retailers are extending their Black Friday offerings to a week or more leading up to the day and the days thereafter, including the ensuing weekend leading up to Cyber Monday,” said PwC.

“The November event drives visits and footfall at online and brick-and-mortar shops that exposes consumers to the products available in these facilities. Retailers have the opportunity to use this traffic for advertising and to keep consumer conversations going heading into the Christmas shopping season,” the firm added.

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Three supermarket chains look to Professional Vision Group for strategic support

05 February 2019 Consultancy.co.za

As international retail companies look to capitalise on South Africa’s growing retail market, three local retailers – Qucikmatt, Cleanshelf and Tumaini are looking to enhance their competitive edge in the market. Professional Vision Group has been called upon for support with this objective. 

Based in Cape Town, Professional Vision Group is a B-BBEE- certified consulting firm that caters specifically to the fresh foods sector, supporting firms operating in this industry with a  broad range of solutions to do with retail, manufacturing, hospitality and convenience of food services.

The firm’s services are divided into four verticals, namely consulting, training, e-learning and IT Solutions. In the consulting domain, the firm primarily examines the existing business operations of a fresh foods firm, and looks to make changes that promote efficiency in its processes and systems.

Professional Vision Group holds expertise in supply chain, financial modeling, product development, and the implementation of standard operating procedures. It is this expertise that has now earned the firm contracts from three retailers in South Africa – Quickmatt, Cleanshelf and Tumaini.

Three supermarket chains look to Professional Vision Group for strategic support

All three are supermarket chains that are looking to enhance their profile in South Africa’s increasingly competitive retail environment. Retail is among the few sectors that has maintained its growth trajectory as the rest of the business environment has struggled in the current economic scenario

A number of international retailers are now entering the South African market with the intention of competing with the biggest players in the country, and the latter are looking to modernise their operations to maintain their competitive edge in the market. Cleanshelf and Quickmart have both recently launched new stores in the country, the former in Kayoke and the latter in Lavington.

Commenting on the contracts, co-Founder and Managing Director at Cleanshelf Timothy Kihara said, “We thought it prudent to engage people with a vast experience in the fresh food department. This is the first time we are doing this. We also acknowledge that good margins can be realised from the food sections but it has to be executed and managed well.”

Co-Founder at Professional Vision Group Tim Faull said, “We are a fresh foods consulting company and our core competencies revolve around three key areas, consulting; where we help brands like this (Cleanshelf) layout its blueprint, concepts, menus and recipes, we also train to ensure continuity and developing a food management system that covers everything from procurement to training; the system is also an e-learning platform that enables us to deliver training from anywhere in the world.”