Digital transformation is more than just a question of adopting new technology

While branding is an important aspect of creating a digital profile, true digital transformation entails the integration of technology into each and every aspect of business operations, according to CEO of Hoorah Digital Shaune Jordaan. The latter strategy is crucial to remain competitive in today’s markets.

Jordaan presents the example of Naspers as the epitome of a contemporary digital organisation. According to Jordaan, Naspers has remained ahead of the curve at every step when it has come to digital disruption, primarily by ensuring that every aspect of its operations are digitally enhanced.

The strategy to achieve such a degree of digital transformation includes a combination of innovative practices and inorganic growth. Jordaan’s claims are consistent with those being made by a number of experts regarding the South African market, all of whom agree for the need for innovation.

Even the skills and talent within an organisation must be aligned with the digital orientation of the firm, if an epidemic of unemployment is to be avoided. Nevertheless, the current scenario in South Africa still reflects a cautious approach to digital transformation, with integration being managed one step at a time.

Although embracing digital integration despite the high costs associated is a big step for some small enterprises in the first place, Jordaan argues that this approach is not enough to remain competitive in the contemporary scenario, particularly as new firms are emerging that are entirely reliant on digital mechanisms.

“For far too many South African companies, the solution to this threat is to tackle one aspect of digital at a time. They might, for instance, engage a digital agency to ensure that they have a good online presence. Alternatively, they might update their IT systems and digitize some of their processes, or throw up an ecommerce store,” says Jordaan.

“What companies should instead be looking for are digital consultancies, staffed with people who are up to date with the latest digital technologies in a variety of fields and can spot opportunities as they emerge. These consultancies will also act more like a partner than a service provider, ensuring that your business’ needs are best served,” he added.

Since its establishment in 2018, Hoorah Digital has been aspiring to become a consultancy of this precise nature. The firm has expanded in scope both in terms of service offerings and in terms of geographical reach, and has won a number of lucrative contracts to become a digital partner to major firms.