Hoorah receives Silver Loerie for WWF sustainable apparel campaign

Marketing consultancy Hoorah Digital has received recognition for its work with the World Wide Fund for Nature (WWF), which translated to a monumental increase in revenue for the organisation. Hoorah has been awarded a Silver Loerie at this year’s edition of the Loeries that was held in Durban.

The Loeries is an association that looks to reward creative and innovation solutions in the advertising and marketing space across Africa and the Middle East. The latest edition of the Loeries was held at the Durban ICC last week, marking the 41st iteration of the award ceremony.

A number of firms across the region were nominated for Loeries this year, and businesses were awarded Loeries for a wide variety of projects. For its work with WWF, Hoorah Digital was nominated in the shared value category, and came away with the Campaign Silver award for its ‘For Nature. For You’ campaign.

‘For Nature. For You’ is a sustainable apparel campaign, that was launched with an event designed to create awareness among the general public around the interconnectedness of humanity with nature. The message of the event was that keeping the planet healthy – including food, water and the climate – would translate into a better, healthier life for people.

The event featured appearances and performances from illustrious artists across South Africa, including Reason HD and DJ Doowap. Hoorah’s contribution to the campaign has come in the form of social media and digital campaigning for the project, which has been a tremendous success.

Hoorah achieved its revenue targets for the whole year within a six month period, helping to drive an increase of more than 245% in WWF revenues. Hoorah worked on the project in collaboration with Tenzing Agency, an ecommerce firm that Hoorah later acquired to develop its own ecommerce capabilities.

Commenting on the award, CEO at Hoorah Digital Shaune Jordaan said, “We needed to break tradition. That is why we created an eco-commerce platform that produces shared value by generating a new source of revenue for WWF and its partner, K-WAY.”

Simon Spreckley, who joined Hoorah as a Creative Partner earlier this year, also commented on the award, saying, “Through this campaign, we managed to turn WWF into a fashion e-tailer with a difference. Customers were enabled to change the world by changing their wardrobe with a WWF signature range of fully-recycled apparel.”