Hoorah Digital signals an evolving profile through new look

12 September 2019 Consultancy.co.za 3 min. read
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Digital marketing consultancy Hoorah Digital is riding its growth wave by evolving its profile alongside. The firm has rebranded and unveiled a new look for its Johannesburg head office, which also represents an expansion of Hoorah’s services to include various new digital marketing and transformation offerings.

Hoorah has gone from strength to strength since its establishment last year, winning a significant business portfolio and gaining widespread recognition for its work. Over the course of the year, the firm has been taking a number of steps to accommodate the magnitude of new clients.

The firm offers a range of digital services, which include performance marketing, media planning, people-based marketing and a variety of creative solutions. Shortly after it was established, Hoorah added ecommerce to its list of capabilities, through the acquisition of digital services firm Tenzing Agency.

Early this year, the firm also bolstered its creative capabilities by acquiring design firm Ritual Studio. The inorganic growth has been accompanied – and driven to some extent – by growth in the number of clients, not only in South Africa but across the rest of the continent as well.

Hoorah Digital signals an evolving profile through new look

To meet this increasing demand, the firm established its office in Johannesburg late last year, an office that has now had a makeover. Hoorah is looking to embody dynamism and evolving with the times, exemplified by its rebranding and the expansion in its suite of services. 

“In an increasingly connected world that's constantly evolving, people don't just want personalised experiences, they expect them. We think it's time to connect the dots and prepare for the future, now,” said Shaune Jordaan, CEO at Hoorah, explaining the firm’s new determination.

Executive Creative Director at Hoorah Simon Spreckley added, “Most people think of performance marketing as being all about data and dry numbers. But the truth is that data is most powerful when it is combined with world-class creativity and storytelling.The days of just servicing our clients as a marketing agency are dead. We're excited to work with our partners, offering innovative solutions across their businesses, transforming them digitally, making meaningful change and growing their bottom line,” he added.

Hoorah’s over and above investment in its clients needs has been well-received across the business environment. Alongside its consistently expanding client pool, the firm recently won a Loerie award for its work with the World Wide Fund for Nature (WWF) on a sustainable apparel campaign.