Hoorah Digital wins contracts with Hi-Tec and Pizza Hut Tanzania

Following comprehensive expansion efforts last year, Cape-Town-based digital media consultancy Hoorah Digital has begun the new year with two major contracts, one with outdoor and lifestyle brand Hi-Tec and the other with global food chain Pizza Hut’s Tanzania outfit.

Since its establishment last year, Hoorah has been making great strides in the digital marketing space, not only in South Africa but also across the continent. The firm declared its intentions of entering the ecommerce market soon after its establishment, through the acquisition of Durban-based ecommerce firm Tenzing Agency.

As its clientele grew, the firm made the decision to localise its work with its Johannesburg clients, opening an office in the city in the fall last year. Now, the firm has expanded its profile by winning two major contracts, one of which expands its geographical reach beyond the South African market.

The first contract – with outdoor and lifestyle brand Hi-Tec – endorses the firm’s capabilities in the ecommerce domain, given that it has been awarded on the basis of a pilot project wherein Hoorah helped enhance operations in Hi-Tec’s online store. The pilot was a tremendous success.

Transaction volume on Hi-Tec’s online store increased by as much as 80%, which drove its overall revenues up by a staggering 75%. A 35% increase was registered in visits to the Hi-Tec’s website, allowing the firm to cut back on its spending in the digital advertising domain by as much as 71%. 

The second contract has been awarded by Pizza Hut Tanzania, and involves an overall enhancement of the global food chain’s digital marketing profile. Digital connectivity is on the rise across Africa, which indicates a promising future for digital-based marketing agencies such as Hoorah.

Commenting on the contracts, CEO and Co-Founder at Hoorah Shaune Jordaan said, “We’re really excited that brands of the calibre of Hi-Tec and Pizza Hut understand the power of people-based marketing. We anticipate that as brands look to get full bang out of their marketing buck, more companies will start using this approach.”

“With offices in Cape Town, Johannesburg, and Durban, it makes sense to oversee the business from the most central location. We have absolute faith that our Cape Town and Durban teams will continue to do the amazing work they’ve been doing,” he added.