Hoorah Digital wins contracts with Hi-Tec and Pizza Hut Tanzania

30 January 2019 Consultancy.co.za

Following comprehensive expansion efforts last year, Cape-Town-based digital media consultancy Hoorah Digital has begun the new year with two major contracts, one with outdoor and lifestyle brand Hi-Tec and the other with global food chain Pizza Hut’s Tanzania outfit.

Since its establishment last year, Hoorah has been making great strides in the digital marketing space, not only in South Africa but also across the continent. The firm declared its intentions of entering the ecommerce market soon after its establishment, through the acquisition of Durban-based ecommerce firm Tenzing Agency.

As its clientele grew, the firm made the decision to localise its work with its Johannesburg clients, opening an office in the city in the fall last year. Now, the firm has expanded its profile by winning two major contracts, one of which expands its geographical reach beyond the South African market.

The first contract – with outdoor and lifestyle brand Hi-Tec – endorses the firm’s capabilities in the ecommerce domain, given that it has been awarded on the basis of a pilot project wherein Hoorah helped enhance operations in Hi-Tec’s online store. The pilot was a tremendous success.

Hoorah Digital wins contracts with Hi-Tec and Pizza Hut Tanzania

Transaction volume on Hi-Tec’s online store increased by as much as 80%, which drove its overall revenues up by a staggering 75%. A 35% increase was registered in visits to the Hi-Tec’s website, allowing the firm to cut back on its spending in the digital advertising domain by as much as 71%. 

The second contract has been awarded by Pizza Hut Tanzania, and involves an overall enhancement of the global food chain’s digital marketing profile. Digital connectivity is on the rise across Africa, which indicates a promising future for digital-based marketing agencies such as Hoorah.

Commenting on the contracts, CEO and Co-Founder at Hoorah Shaune Jordaan said, “We’re really excited that brands of the calibre of Hi-Tec and Pizza Hut understand the power of people-based marketing. We anticipate that as brands look to get full bang out of their marketing buck, more companies will start using this approach.”

“With offices in Cape Town, Johannesburg, and Durban, it makes sense to oversee the business from the most central location. We have absolute faith that our Cape Town and Durban teams will continue to do the amazing work they’ve been doing,” he added.   


IQBusiness and ActiveOps sign strategic partnership for digital transformation services

07 March 2019 Consultancy.co.za

Johannesburg-based management consultancy IQbusiness has announced a strategic partnership with UK-based digital operations management firm ActiveOps to offer hybrid services consisting of the former’s expertise in organisational transformation and the latter’s software expertise. 

Founded in 1998, IQBusiness is a management consulting firm operating out of Johannesburg. The firm offers a wide range of consulting services, including strategic advisory, human performance consulting, risk finance and analytics, process innovation and – most pertinently – technology enablement.

This last category of capabilities will now be called to action for the firm, in light of its new partnership with ActiveOps for the South African market. ActiveOps is based in Reading, England, and lays emphasis on leveraging digital applications to implement a number of transformations for its clents.

These include productivity improvement, forecasting, capacity planning, operational control, workforce optimisation and operational management consulting, all of which can be enhanced with the use of the latest digital applications. The firm has experience in digital transformations, having been active since 2005.

IQBusiness and ActiveOps sign strategic partnership for digital transformation services

The new partnership will offer clients a combination of the technology enablement expertise offered by IQbusiness with the technological enhancements offered by ActiveOps. Specifically, ActiveOps will offer its Workware software platform and its Active Operational Management method.

While the duo will focus on backend operations, perhaps their most relevant function is supporting firms with enabling hybrid work between human labour and automated technology. If such skills are not developed, South Africa is at risk of losing as many as 6 million jobs in the near future to automation, which would only add to the rampant unemployment in the country.

Commenting on the partnership, Process Innovation Lead Partner at IQbusiness David Nel  said, “In this fast-changing digital world, operations management is becoming an important area for any organisation hoping to improve efficiencies and stimulate growth, so we are excited to enter into this partnership with ActiveOps.”

Global Head of Alliance and Partnerships at ActiveOps Alex Ginger added, “The IQbusiness team has already successfully deployed ActiveOps solutions across insurance and financial sectors throughout South Africa. The combination of the excellent reputation and depth of domain knowledge that IQbusiness offers with our own digital operations management solutions creates a compelling market offering.”